Looking to grow your online presence? Want to boost your website’s ranking in search engine results pages? Creating and maintaining a small business blog takes work, but when done right, it can deliver a great return on investment for your enterprise.
A blog gives you the opportunity to position yourself as a subject matter expert in your particular field; it can also give your audience a chance to get to know your company and develop a personal connection with you, your business, and your brand.
Here are some simple tips you can use right now to establish and grow your small business blog:
Establish a Consistent, Approachable Voice
A blog provides small business owners a chance to connect with clients, customers, and prospects on a personal level. Use your blog to demonstrate your personality, not just to promote and market your business. Think of your blog as a one-on-one conversation with your audience – aim to establish a consistent, friendly voice that reflects how you actually talk when discussing your products and services.
Stick to a Schedule
Once you establish a small business blog, make sure to keep your audience engaged by posting new content on a regular basis. Many companies make the mistake of starting a blog and then failing to follow up with fresh content – this can give the unwanted impression that a company has gone out of business, or has lost interest in connecting with their customers.
Provide Value to Your Audience
Give your readers a reason to read and return to your blog by providing them with real value. This value should be in the form of information —for example, ideas on how they can save money, save time, or improve their lives in some way.
Look for topic inspiration in the questions you’re asked as a small business owner. For example, if you operate an automotive repair shop, chances are you’re often asked for maintenance tips, information about choosing the right tires, or ways to save money on car care. These are all topics you can expand on within your small business blog.
Keep It Brief
Remember that most blog readers are looking for quick, easy-to-read content that they can consume during their down time – that means your audience will likely be reading your blog during their lunch break, while standing in line at the grocery store, or during their daily commute. Aim to write easy-to-read content that can be broken down into short paragraphs and lists, since this type of content is easy to view on mobile devices like smart phones and tablets.
Integrate Your Social Media Links
Promote your small business blog through your social media channels like Facebook and Twitter by posting a new update on your feeds whenever you update your blog. This is a great way to encourage your followers to navigate to your website and read your new content. It also makes it easy for your audience to share your blog on their own social media feeds.
Use Your Spell-Checker
As simple as it sounds, it’s worth saying – always check your blog content for spelling and grammatical errors. Regardless of what industry you’re in, the quality of your blog reflects you and your business, so it’s important to ensure your blog is clear, accurate, and well-crafted.
By creating a consistent, engaging blog that delivers value to your readers, you can harness the power of small-business blogging to position yourself and your company, as a go-to resource within your community.