How to Refresh Your Brand in 2017

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The close of one year and the start of the next brings many things. For most individuals and businesses a new year means a new start, providing a clean slate with which to move forward. While this may not be technically correct – after all, the clock striking midnight on New Year’s Eve doesn’t erase previous performance – the mindset of change and starting over can be refreshing, especially for small businesses with big goals.

Whether 2016 was a year overflowing with success or wrought with challenges, the coming of 2017 is the perfect time to refresh your brand, fine tune your focus, and get started on the right foot. A brand refresh can have great potential, reminding you of your vision, ensuring consistency, and encouraging growth rather than stagnation. Here’s what you can do to ensure 2017 is your best year yet.

Connect With Your Audience

Most companies choose to leave outsiders in the dark when it comes to business strategy. For many, this is a logical decision, preventing competitors from overtaking your ability to gain ground. However, this approach can have the opposite effect with customers, putting up walls that create unnecessary distance.

The beginning of the year is a perfect time to inspire some loyalty and emotional ties. Consider posting a blog summarizing your activity and successes in 2016 and thanking your customers and fans for all that they do for you. When shared on social media, these posts provide the kind of information that stimulates a connection between you and your customers.

Target a New Market

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If you’re a small company or a new business, you may not be reaching everyone who can make use of your products and services. In order to maximize potential, use the start of a new year as inspiration to grow and improve.

Take time with your marketing team, and review who you are targeting, what you are targeting, and where the majority of your sales are coming from. With this information, you can draw conclusions regarding what areas you can approach more aggressively, and which audiences likely aren’t receiving the attention they deserve.

Reevaluate Costs

Even the most successful companies in the world can feel the pain of pinching pennies. To improve your odds of financial success in the new year, it’s important to take a deep dive into your expense reports.

Start from the top down and evaluate each category that drives your spending. Sure, you may not be able to do anything about monthly rent, but making minor energy saving changes, like limiting printing to must-have reports, can really add up over the course of the year. Look for unnecessary expenses that your team can do without that won’t compromise employee morale, and make some cuts for the new year.

Try New Marketing Techniques

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How you market your products and services can be a great opportunity for growth and change. With so many options from social media marketing to email newsletters, there’s bound to be a strong strategy you’ve never considered.

Instead of doing the same things day after day, take a look at what your marketing campaigns may be lacking. Are you tracking your success with Google Analytics? Are you focusing solely on Twitter instead of taking advantage of Facebook? By taking the time to identify shortcomings, you can find a great way to move forward in the new year.

Brainstorm New Ideas

When the status quo is positive, it’s easy to fall into a predictable rhythm every year. However, there’s no good way to grow without incorporating changes. The start of another year is the perfect time to start brainstorming new ideas, whether that means putting more focus into research and development, or simply improving community relations with volunteer activities.

Consider putting out a suggestion box and soliciting ideas from your team. Take at least one option offered, whether functional or recreational, and implement it company-wide. This strategy not only shows that you listen to feedback, but can also demonstrate a willingness to keep moving forward.

A brand refresh offers many benefits, providing a new perspective on your corporate identity and an opportunity to build connections with current and prospective customers alike. If you’d like to do more than simply exist in the new year, this can be your chance to revitalize your brand and move your business forward. By changing up marketing techniques, building emotional connections, and launching new products or services, you help ensure that 2017 will be a smashing success.

BBB Infographic: Top Five Small Business Scams

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How to Create a Facebook Page for Your Business

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A Facebook page is a must-have for any small business these days. Your customers and potential customers are as likely to look for you on Facebook as they are to seek out your own web page. Having a presence on Facebook allows you to build relationships with customers in a unique way.

Facebook makes it easy for businesses to get started on the platform. Let’s walk through what’s involved in setting up your own Facebook business page.

Setting Up Your Facebook Page

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When you create a new business page on Facebook, start out by choosing the correct category. You can label yourself as a local business, a company or organization, a product or brand, an artist or public figure, another type of entertainment, or a cause or community organization.

Depending on the choice you make, Facebook asks you for more information. For example, if you say you’re a local business, you then provide information including your hours of operation and parking locations.

You also need to provide your company’s name. If you’re commonly known by more than one name (“Howie’s Bar and Grill” vs. “Howie’s,” for instance), decide how you want to appear on Facebook. It’s possible to change your name once you’ve published your Facebook page, but it’s far from simple to do.

Facebook then walks you through a template to get all the information needed for your page. Be ready with a compelling description of your business and a link to your website. You also need a profile picture, which might be your logo, and a cover photo that exemplifies your business.

Add any admins to the page to help you edit and manage it. Don’t choose admins on a whim, as any admin has full control over the page. You don’t want to add someone who might later decide to lock you out of the page.

You can also add a call-to-action button to your Facebook Page. This button lets your visitors take a simple action just by clicking. You might want to use this button to link to your e-commerce website or to place a phone call to your store.

Facebook makes it easy to handle all these steps through its interface. If you prefer, you can also customize your Facebook page. If you have the tech skills, you can use iframes to build a custom page, or you can opt for a third-party app like Pagemodo.

Publishing Your Page

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Once your page is designed, it’s tempting to publish it right away. Hold off, though! Keep your profile private until your page is truly ready for the grand unveiling.

Now is the time to add content to your page. Use a variety of types of posts as you populate your page. Add text status updates to point out deals and exciting news. Captioned links are helpful to get visitors over to your website or e-commerce page. Many Facebook users are captivated by photo or video content, so start creating and adding visuals to your page. If you’re planning a big sale or a special event at your store, add it as an event to Facebook so users can click to say whether they’re attending.

If you have big announcements to make, pin them to the top of your Facebook page so any visitor sees them first. If you already have a blog tied to your business, use the Networked Blogs app to link your blog to your Facebook page. This app will republish any of your blog posts to your Facebook page, making it easy for your fans and customers to gather in one spot to see what you’re thinking.

Turn on Facebook Messaging so your customers can contact you directly via Facebook. This easy customer service connection lets your customers and potential customers know that you’re listening to them and helps build rapport with your brand.

Once you have enough content on your page to make your business look well-established and to give a casual visitor something appealing to scroll through, you’re ready to publish your page. As soon as you set your page to Public, start inviting people you know on Facebook to Like the page. This drives activity toward your page.

As you move forward with your Facebook business page, you can continue to post intriguing content that attracts more visitors and turns them into customers.

Top Five Small Business Scams

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Written by Kirstin Davis, BBB Marketplace Director

The Small Business Administration reports the percentage of self-employed seniors has been steadily on the rise since 2000. The data shows the percentage of individuals 62 years and older who were self-employed increased from 4.2 percent in 1988 to 5.4 percent in 2015. Better Business Bureau knows scammers often target seniors, so it is important senior business owners stay adept to common scams occurring to small businesses. Here are a few tips for small business owners and local nonprofit organizations who have a lot to think about and ways to avoid these common scams.

Internet & Phone

Watch out for ransomware, phishing, URL hustle and spoofing scams. Scammers play on fear, convenience and lack of technical knowledge. BBB receives complaints each year from business owners who have been scammed out of money or important business information by people who know how to speak in business terms.

Directories

A business owner or office manager may receive an invoice for a printed or online directory renewal notice. Scammers are counting on the fact that business owners have a lot on their plate and will make these notices appear legitimate, local or industry targeted. Keep a list of directories you are published in and evaluate the values of those directories on an annual basis.

Office Supplies

Business owners may receive a box of supplies as either a “gift” or with an invoice included.  Scammers are taking the opportunity to see if a busy owner will pay the invoice with no questions asked. If the “gifted” items are sent back, the business may receive a bill for a high percentage restocking fee. Another red flag is a contact describing a “going out of business” sale offering significant discounts on supply items that are misquoted or never arrive at all.

Overpayment

A scammer may over pay for the item or service and then ask for a refund to be sent by wire or cashier’s check. Most likely the form of payment was fraudulent and the scammer is trying to pocket the over payment. The business owner is then out of the product, if sent, and additional revenue.

Vanity Awards

“Best of” or “Who’s Who” in your industry are great recognition. Business owners want to be sure the award is legitimate and that it isn’t just a way to pay very high prices for plaques to display in your office.

Follow our blog for more consumer protection tips and information on BBB investigations.

8 Ways Your Small Business Can Take Advantage of Small Business Saturday

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Small Business Saturday has gained plenty of steam the past few years as a great way to promote local “Mom & Pop” shops that don’t benefit from the Black Friday mega-retail crowd and the Cyber Monday e-commerce traffic. The “shop small” and “dine small” day was initially started as an American Express campaign in 2010 and many small businesses have begun to embrace the day with their own marketing campaigns and promotions.

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Here are eight ways your small business can benefit from Small Business Saturday:

Spread the Word

Print Small Business Saturday signs to hang by your point of sale or inside your business’ window. Consider creating postcards to send or pass out to remind customers about Small Business Saturday. Also, be sure to update your website. Small businesses with high quality online stores have a distinct advantage. Make sure your inventory has been updated online and special promotions are prominently displayed. Be sure to cater to the busy shopper by ensuring your website is fast, processes transactions quickly, and is optimized for mobile use.

Use Social Media

Social media can be your greatest promotional asset when used correctly. The Small Business Saturday page on Facebook has more than three million fans, so use it as a resource. Always use the official #SmallBizSat or #ShopSmall hashtags on Twitter and Instagram to highlight special offers or discounts since the topics will be trending.

Email Your Customers

If your business keeps record of your current customers’ email addresses, then send them all an email blast to inform them of any events or promotions you are running for Small Business Saturday. Your most loyal customers can become your greatest marketing advocates since they will help spread the word for you.

Advertise Online

Even though many small businesses have a limited budget to spend on online advertising, you can take advantage of ad credits offered by many advertising platforms. If you already spend money on online advertising, be sure to adjust your messaging for Small Business Saturday. Also, keep track of what you spend so you can calculate your Return on Investment (ROI) to see if the advertising was worth the increase in sales.

Offer Coupons and Discounts

Nothing drives more customers to your store than incentives. After all, incentives are the reason Black Friday has become the behemoth that it is. Take advantage of this by offering coupons or discounts for your products or services. Make sure to include your coupons or discounts in your promotional material leading up to Small Business Saturday.

Expand Your Hours

Extend your shopping day for customers on that Saturday by opening earlier or staying open later to make it even easier for customers to shop at your business location. Be sure to include your one-day-only hours in your promotional materials so your customers know they can fit your business into their busy holiday schedule.

Make it an Event

You can create even more excitement for your local small business by doing something different to draw attention. For example, serve free coffee in the morning, display balloons outside your store, hire a musician to play music in your store, or create a contest for a drawing. You can also partner up with other businesses. Build on each other’s customer base by having multiple businesses in the same line of stores or area actively participating in Small Business Saturday with promotions to increase visibility and attention for all local businesses.

Promote a Cause

Small Business Saturday is the perfect time to give back to the community that has given so much to you. Consider donating a portion of your sales to a local charity of your choice, and display this for your customers to see. You may also consider matching donations from your customers to your chosen charity.

 

Blogging Tips for Small Business Owners

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Looking to grow your online presence? Want to boost your website’s ranking in search engine results pages? Creating and maintaining a small business blog takes work, but when done right, it can deliver a great return on investment for your enterprise.

A blog gives you the opportunity to position yourself as a subject matter expert in your particular field; it can also give your audience a chance to get to know your company and develop a personal connection with you, your business, and your brand.

Here are some simple tips you can use right now to establish and grow your small business blog:

Establish a Consistent, Approachable Voice 

A blog provides small business owners a chance to connect with clients, customers, and prospects on a personal level. Use your blog to demonstrate your personality, not just to promote and market your business. Think of your blog as a one-on-one conversation with your audience – aim to establish a consistent, friendly voice that reflects how you actually talk when discussing your products and services.

Stick to a Schedule 

Once you establish a small business blog, make sure to keep your audience engaged by posting new content on a regular basis. Many companies make the mistake of starting a blog and then failing to follow up with fresh content – this can give the unwanted impression that a company has gone out of business, or has lost interest in connecting with their customers.

Provide Value to Your Audience 

Give your readers a reason to read and return to your blog by providing them with real value. This value should be in the form of information —for example, ideas on how they can save money, save time, or improve their lives in some way.

Look for topic inspiration in the questions you’re asked as a small business owner. For example, if you operate an automotive repair shop, chances are you’re often asked for maintenance tips, information about choosing the right tires, or ways to save money on car care. These are all topics you can expand on within your small business blog.

Keep It Brief

Remember that most blog readers are looking for quick, easy-to-read content that they can consume during their down time – that means your audience will likely be reading your blog during their lunch break, while standing in line at the grocery store, or during their daily commute. Aim to write easy-to-read content that can be broken down into short paragraphs and lists, since this type of content is easy to view on mobile devices like smart phones and tablets.

Integrate Your Social Media Links

Promote your small business blog through your social media channels like Facebook and Twitter by posting a new update on your feeds whenever you update your blog. This is a great way to encourage your followers to navigate to your website and read your new content. It also makes it easy for your audience to share your blog on their own social media feeds.

Use Your Spell-Checker

As simple as it sounds, it’s worth saying – always check your blog content for spelling and grammatical errors. Regardless of what industry you’re in, the quality of your blog reflects you and your business, so it’s important to ensure your blog is clear, accurate, and well-crafted.

By creating a consistent, engaging blog that delivers value to your readers, you can harness the power of small-business blogging to position yourself and your company, as a go-to resource within your community.

5 Ways to Create Lead Magnets for Your Small Business

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Looking to generate more leads for your small business? One of the tried-and-true methods of attracting potential customers is with a lead magnet – a value-added incentive supplied to consumers in exchange for their contact information.

The goal of any lead magnet is to maximize acquisition of warm leads that can be used to create a direct mailing promotion, preferred customer list, or other type of targeted marketing campaign directed toward clients and consumers who have shown some level of interest in your business.

Here are five ways you can create lead magnets for your small business:

Offer Information

Virtually every small business owner is a subject matter expert (SME) in their own chosen field – a ‘go-to’ person for information regarding their specific area of expertise. Consider what types of questions your customers usually ask you, and compile those ‘frequently asked questions’ (FAQ’s) into a checklist, how-to guide, or brief instructional manual that can be used as a handout in exchange for their contact information. For example, if you’re a chef, you might want to create a small printout of your favorite seasonal recipes, while an insurance broker might want to develop a checklist that drivers can keep in their vehicle for use if they get involved in an accident.

Give Away Coupons

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Consumers love coupons! You can either create a quick form that your prospects can complete in exchange for a coupon to be used on a product or service, or distribute coupons that are pre-printed with a contact form which customers need to complete in order to redeem the coupon.

If you are an accredited business with Better Business Bureau you can share coupons on your business review page. Contact your BBB Programs Department to learn how to get your coupons listed. 

If your coupon is part of a specific marketing campaign or promotion, be sure to include an expiration date, otherwise, you could wind up dealing with stale coupons months, or years, after you’ve issued them.

Create a Contest

One of the tried-and-true methods of securing leads for your business is by launching a contest. The promise of being able to win something can be a great way to entice prospects to provide their contact information.

Be sure to offer a prize that’s both perceived as being attractive to your customers and relevant to your business. Free products or services supplied directly from your company are always a sure bet, however, if that’s not feasible, look for prizes that come from other local businesses such as coffee shops, restaurants, and theatres.

Offer a Discount

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Another great lead magnet that can be used by virtually every small business is the promise of a discount in exchange for contact information from a customer. Simply create a campaign that requires customers to complete a basic form that includes their contact information. For example: “To enjoy your 20% discount on your next purchase, complete this form below.”

Free Estimates

Businesses that offer services such as home repairs, construction, cleaning and automotive maintenance can often achieve success in securing leads by offering free estimates to their prospects.

This is a common tactic used by service-orientated small businesses that have a strong online presence, as consumers are often enticed to leave their contact information in exchange for a complimentary, no-obligation estimate.

Remember that lead magnets don’t have to be lengthy, complicated, or resource-intensive to create and process. In fact, when it comes to developing a successful lead magnet, simple is best.

With an effective lead magnet, you can grow your prospect list and help boost business for your small business.

10 Fall Marketing Ideas for Your Business

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Fall means falling leaves, plentiful pumpkins, longer nights and cooling weather, but it can also mean great marketing opportunities for local businesses. Make the most of the changing seasons with fall marketing that brings customers in during the lead-up to the holidays.

Here are ten ideas to get you started:

  1. Focus on Fall Themes: Decorate your business in traditional autumn colors, and spread that theme to your website, social media and printed ads. The reds, yellows and oranges of fall naturally command attention, so use the autumn palette to draw eyes toward specific items you want to promote in your store. Print seasonal shopping bags that spread your fall-themed message all around town.
  1. Celebrate the Classic Autumn Holidays: Halloween and Thanksgiving are the two main holidays that fill the stretch between summer and Christmas season. Take advantage of the fact that these holidays are on customers’ minds by offering special promotions centered around Halloween and Thanksgiving themes. Offer trick-or-treating at your store on Halloween or give away special customer appreciation gifts at Thanksgiving time to create an instant holiday tie-in.
  1. Delve Into Lesser-Known Fall Holidays: Move beyond the holidays everyone knows and start making a point to promote lesser-known fall holidays such as National Coffee Day (September 29)and the end of Daylight Savings Time. If your business has a unique cultural angle, you might also want to introduce your community to related fall holidays from a different culture, such as the Chinese and Vietnamese Mid-Autumn Festival or the Hindu Festival of Lights.
  1. Make Up Your Own Fall Traditions: Instead of just jumping on the pumpkin spice bandwagon, you might consider coming up with your own fall-related themes that you can repeat every year. Temporarily add a seasonal apple-flavored product to your lineup, or start an annual tradition of handing out deep-discount coupons in the shape of fall leaves. Repeat the same promotion every year to build an association that customers start anticipating months in advance.
  1. Engage Customers with Athletics-Related Promotions: Fall is football season, so support your local professional, college and school teams with special promotions. Give special discounts based on wins or game scores so loyal fans associate you with victory, or offer a promotion that’s only available to people who show their game ticket stub or school ID.
  1. Create a Contest: Invite customers to enter a fall-themed contest with a gift certificate from your business as the prize. Halloween costume contests, seasonal coloring contests for kids and essay contests describing what the entrant is thankful for are some potential ideas you can use. Contests can be live at the store, or you can have people submit entries online.
  1. Bring Fun to Fall Festivals: From Oktoberfest to outdoor music events, local fall festivals are a great way to get your name out in the community. Sponsor a booth to sell your wares at festivals, or hand out promotional samples and coupons at events to generate interest with a huge pool of potential new customers.
  1. Share Seasonal Stories: Give the media fresh ideas during the often slow fall news cycle with press releases and story ideas tying your business into the season. Give interviews or post blog content teaching local residents about fall decorating, pumpkin carving, Thanksgiving cooking tips or seasonal home maintenance.
  1. Go Social with Posts About Fall: Spread the joy of autumn across all of your social media platforms with pins, posts and pictures that celebrate the sights of the season. Tie your seasonal contests into your social media by encouraging customers to post on your boards and share their own fall photos featuring your products. Award prizes for the best contributions or give rewards for user-generated pictures with the most shares and comments.
  1. Prepare Your Customers for the Upcoming Holidays: Fall is the lead-up to the busiest time of year for most businesses, so use it to help customers get ready for Christmas. Offer special sales and deals, such as buy-one-get-one promotions and buy-now-save-later coupons that invite people to shop early and to keep coming back as the holidays approach.

Fall can be a fantastic time to promote your business, and transitioning from sizzling summer specials to amazing autumn deals is easier than ever. Market smart during these often overlooked months to boost your business and reap the rewards all year long.

 

5 Things That Make Exceptional Employees Stand out

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The lifeblood of any organization for better or worse runs through the group’s workforce, so identifying exceptional employees allows you the opportunity to nurture those seeds of their enthusiasm, energy, and drive to take maximum advantage of their potential. Building a stellar team does not materialize out of whole cloth, but rather is stitched together over time with the individual threads that your employees represent. Unfortunately, employee dissatisfaction often results when talents go under-utilized or unappreciated, so spotting the exceptional team member is the first job of the manager.

Standard interview questions and performance reviews do very little to single out the exceptional employee from the rest of the herd. For the managerial team looking to identify those candidates, it is always better to monitor daily attitudes and motivations of your employee over the quarterly review scores emerging from the human resources office. Keep an eye out for these five distinctive behavioral and performance indicators that indicate an exceptional employee.

1. View their Job Description as a starting point

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The exceptional employee views their job description as a mere starting point when it comes to taking on the daily challenges that any growing or established company might face on a day-to-day basis. Their primary goal is to get the job done when they see that their assistance will help get the project to completion. Once this behavioral pattern begins to assert itself, you know that you have a dedicated team member placing the organization’s goals above the petty complaints of employees who jealously guard their time behind the safety of their job description.

2. Quirky and Independent Personalities

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A quirky and independent personality is not only refreshing in the confines of the typical business environment, but its presence also signals the confidence of the owner because quirky personalities naturally tend to push the status quo in innovative directions while shaking up the “group think” that can fester around the boardroom table. Such a personality type looks at the world from a different angle than the employee sitting in the next cubical, and that altered perception helps fuel constructive attitudes throughout every office in the building. Conversely, the excellent employee also knows when to place those quirky traits in a drawer when the job at hand calls for pure reasoning and professionalism. In short, they know when it is time to play and when it is time to work.

3. Diplomacy and Tact

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It’s been noted that most people learn the basics of their social skills by the age of five, and it is as good a starting place as any when it comes to analyzing your employee’s ability to get along with supervisors, subordinates, and peer groups. The exceptional employee understands that social interaction goes a long way toward greasing the wheels of camaraderie that helps propel the organization’s goals. Free with praise, they offer congratulations to co-workers who have earned it, and are supportive to those in need of bolstering to complete their tasks. Identifying exceptional employees that practice these socially interactive skills is important because these actions serve to elevate the entire work staff and act as a marker of managerial talent.

4. Understand How to Read “the Room”

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The savvy employee is capable of “reading the room” and acting and thinking quickly on their feet regardless of the situation at hand. Team members that exhibit the ability to roll with the punches means that that employee can respond to a wide array of circumstances and that will prove an advantage for the entire organization. Utilizing their education, experience, intelligence, and talents, the exceptional employee stands out from the crowd on a daily basis.

5. Asks Questions and Willing to Explore

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The exceptional employee is not afraid to ask questions and explore options. Unfortunately, many team members are afraid to express themselves to the group as a whole and oftentimes even in private. Similarly, exceptional employees look at company policies and procedures with an eye toward improving the mousetrap that they inherited in an effort to make all aspects of the company’s systems more efficient.

Identifying and cultivating superior talent should be your first job in the managerial role, so look beyond the pencil and paper evaluations of the human resource department, and keep your eye on the day-to-day behavior that shows the true potential of your employees.

Google Launches New Website Tool for Small Businesses

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Search-engine giant Google continues to encourage website owners and businesses to become more mobile-friendly through their search engine results page (SERP) algorithms that favor websites that work well on smartphones and tablets.

To help small business owners understand how well their websites work on both mobile and desktop devices, Google has launched a free online tool known as Test My Site that makes it easy to check your URL based on three factors:

  • The mobile-friendliness of the site: This measures how well the site loads (are there aspects blocked out or missing), how easy it is to navigate on small touchscreen devices, and whether or not vital information is presented in a way that’s intuitive.
  • Speed: Because mobile data connections are often slower than typical WiFi connections, the speed at which a site loads and refreshes impacts the overall user experience, and whether or not users will stay on the site.
  • Desktop load speed: Three main factors impact how quickly a website loads onto a desktop computer – the speed of the Internet/WiFi connection, the speed of the computer (that depends on the processor, RAM, operating system and anti-virus/security systems), and the design of the website being loaded. While site owners can’t control the hardware or connection that their users’ have, they can control how design elements impact load speed.

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To use this new tool from Google, simply navigate to this site and enter the URL of the website you’d like to test. In just a few moments, you’ll be provided with three color-coded scores indicating Mobile Friendliness; Mobile Speed: and Desktop Speed.

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Each of these factors are rated on a scale of 0-100 (with 100 being the highest-possible ranking). You can then select the ‘view the details’ button for an expanded explanation of your score in each category, where you’ll be provided with a color-coded list of items that you either “should fix; consider fixing; or passed”.

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You can quickly share your results directly from Google’s test page using the integrated social media and email links to Facebook, Google+, Twitter and LinkedIn.

Detailed Site-Specific Feedback

If you’d like to receive a detailed report that gives an item-by-item description of specific actions you need to take to improve your scores, you’ll need to provide your email address. Google prods their audience to take action by including factual snippets throughout the site, such as “Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds,” and “9 out of 10 people say they use multiple screens for such tasks as booking a flight online or managing their personal finances.”

In addition to providing detailed, site-specific scoring and feedback, Google also gives users of this a list of site builders that they recommend small businesses use to improve the speed of their websites on both desktop and mobile devices.

Test My Site Is An Important Tool

Wondering if this is all just another marketing ploy by Google? Perhaps, but the fact is that users continue to gravitate toward mobile Internet devices, making it vital for small businesses to use information from tools such as Test My Site to improve their SERP rankings and stay ahead of the competition.

According to the Pew Research Center, as of 2015 nearly two-thirds of all American adults owned a smartphone —that’s double the number from just five years ago; and 10 percent of those smartphone owners rely on their device exclusively to access online content.

Testing your site is fast, free and informative, making this a must-do on every small business owners’ agenda!