Google’s “Mobilegeddon” and What it Means for Your Website


Written by Jordan Stambaugh, Owner of Stambaugh Designs 

Google recently updated their search algorithm to include one important new metric – mobile devices. It was rumored that an update was coming that would totally change the online search landscape and the rumors were right.

What are the risks of not having a mobile friendly website?

Google’s search algorithm looks at over 200 factors when choosing which website to rank over another. Now one of those factors, and arguably the most important variable, is mobile-friendliness. Before the search algorithm update in 2015, all websites were created equal – a mobile-friendly website was not favored over one that was not.

This is no longer the case.

If your tree service website is not optimized for mobile devices then you run the risk of not showing up in search results when people search for your “Tree Service + Your City” on their mobile devices.

Many businesses are starting to realize the importance of ranking well on Google. If you don’t show up on the first page of Google, you’re practically invisible.

What makes a website mobile friendly? 

A mobile friendly website is a website that responds to the size of the user’s screen. There’s a Bellingham, Washington tree service website that is mobile friendly. The navigation, text and images all respond nicely to the size of the user’s screen.

You can test if your website is mobile friendly by using Google’s Mobile Friendly Test Tool.

A quicker way to see if a website is mobile friendly is to resize your browser window (on a desktop or laptop computer). If the text, images, and forms all scale down to fit nicely in the smaller browser window then congratulations! Your website is mobile friendly.

If you discover that you have over set text and images are cut off by the browser’s window, then unfortunately your website isn’t optimized for viewing on mobile devices.

About a year ago it was official – people search for things more on their smartphones than desktop computers. If your website isn’t mobile friendly then you’re bumped out of those search results.

It’s not too late to update your website. 

Let’s face it – more and more business is being conducted online. By not showing up on the first page of Google you could be leaving a lot of business on the table. But there is good news!

It’s not too late to update your website to have a mobile friendly design. By getting a mobile friendly website you will start to perform better in mobile search results which can bring you more business leads.

Your website should be viewed as your best employee – only if it’s optimized. A website works 24/7/365 with no over time. It’s also more effective than canvassing a neighborhood with a few of your crew members because people searching for your business on Google already want what you offer.

Jordan M. Stambaugh has a degree in Digital Media Design and specializes in website creation and SEO services for local businesses.

He has helped numerous businesses rank in local search results, generating more revenue for companies in the tree service, home improvement, dental, plumbing, painting, repairs, beauty, solar industries and more.

 You’ll find him at Stambaugh Designs helping companies grow their business and at his business and design blog writing about website design and internet marketing.


How to Boost Your Search Engine Ranking Using Schema Markup

Writing code

When it comes to enhancing your business’s online exposure and boosting its credibility with potential customers, schema markups are something you can use to promote your business. Schema markup is one of the latest SEO features that can guide search engines to effectively showcase your business and relative information about it in search engine page results. Though it is still one of the least-used SEO tricks of the trade, owing to its relative newness, schema markup is proving extremely beneficial to the businesses that employ it. Once you understand the ins and outs of this SEO feature, you’ll be persuaded to include it on your business website too.

What Exactly Is Schema Markup?

Put simply, schema markup is code. It’s a type of code that boosts your website’s SEO and allows your site to be more visible to potential customers or clients. The beauty of schema is that its code explains to search engines what your data actually means and not simply what it says. That small difference can lead to big results when it comes to search engine page rankings. When you employ schema markup, a search engine can better “understand” what important individual elements on your page are and can promote them accordingly.

In addition, when searchers are scrolling through their search results, your website will appear far more attractive, which can spell increased traffic to your site. The goal for schema markups are to make your business rank better, look better to viewers, and do better in search engine page results. Also, remember that you can use schema markup to highlight a myriad of content types such as products, articles, local business information, software applications, events, and more.

How Can Schema Markups Affect Search Engine Rankings?

Since schema markups are used to point out relevant features of your website like an image or location, they’ll appear in search results as an attractive package of information. By providing relevant information to search engines and information you want to stand out, you can more effectively promote your brand and business. The goal is to stand out well in search pages in order to encourage searchers to click on your business link and explore your website. With schema markups, traffic is likely to increase and with increased traffic, you’re apt to see an increase in business too.

How to Add Schema Markups on Your Website

Because businesses that use Schema seem to be a step ahead of their competition, there’s every reason to get these features for your website and begin to experiment with them. You can implement schema markups on your website by visiting Google’s Structured Data Markup Helper. The tool will help you add schema to your website via its easy-to-use worksheet. For instance, you’ll need to select a data type like local businesses or articles. Then you can paste in the URL for the page you want to markup. If you’re using HTML, you can easily paste that in too.

After pasting in your URL, the tool will then allow you to begin the tagging process. The tool pulls up your webpage on one side of its screen and a list of data items on the other. You simply highlight the elements that you want to apply schema markup to. After you complete the tagging process, you’ll want to click on the button: create HTML. The tool will then provide you with an HTML view of your page with the microdata you just created included. Finally, you can add the schema markup to your webpage by pasting in the highlighted snippets of schema markup into the appropriate spaces of your code.

There are other options for adding schema markup to your website, but the Google tool makes it quite simple. Regardless of how you get schema markup to your business website, you’ll definitely want to make plans to do it soon. As more businesses begin to understand the great functionality of this feature, schema markups will become a matter of course for savvy webmasters. The sooner your business employs them, the sooner it can stand out from the pack in those search results—and that can spell terrific benefits for your business, benefits that you definitely don’t want to ignore.

Local Marketing Infographic for Small Businesses

In the beginning of October we posted a blog about why investing in local marketing can help your small business grow. We are following up on that blog with an infographic to display some of the same information with a visual and more statistics.

local-marketing infographic

Why Investing in Local Marketing Can Help Small Businesses Grow

Making a mark in the local community can be a valuable way for small businesses to gain customers, create a brand name, and grow revenue. Many businesses start too fast, attempting to target a larger pool while ignoring the resources at home. However, those who understand how to harness the power of local marketing can inspire growth and development. By taking the right approach to targeting your community, you and your company can tap into a wealth of resources, right outside your front door.

Search Engine Optimization

When individuals in your community search for your business, you want to be the number one result they see. In order to make sure this can happen, it’s important that your website and its content is optimized for search engines, especially in your local market. 93% of online experiences begin with a search engine, which makes the content on your website absolutely critical in ensuring your page is seen. The higher your search engine rankings are, the more visible you are to the web users who need your services.

Google Local

Google prioritizes rankings using SEO data and web presence, making your company’s web page, social media pages, and online reviews very important.

As a part of its search tools, Google features three top local businesses fitting users’ search parameters through its Google Local tool, making basic business information readily available. Keep in mind, 59% of consumers use Google for local searches at least once a month, making your presence as one of Google’s top three businesses extremely important.

Community Involvement

Want members of your local community to remember your name? Get out there and show it to them! By participating in local events, like holiday gatherings, fun runs, festivals, and concerts, you can put a face with your company name. In addition, being active in the community can be a great way to network with other small businesses and meet your potential customer base face to face. Instead of heading to Google to look for all local service providers for a particular job, someone you’ve interacted with in person may be likely to search for your brand specifically.

Content Marketing

Content marketing can be a critically important strategy, especially when it comes to growing a small business. By making sure your site has high quality content and interesting, informative posts users want to read, you can establish credibility in your field and build a reputation locally. 82% of consumers are more willing to make a purchase after reading fresh, original content, making your strategy a vital part of brand awareness. Through blog posts and email campaigns, you can target your local market in a way that will enhance consumer confidence.

Social Media Marketing

Nearly 45% of individuals in the world use social media, which is more than 3 billion people. Instead of asking yourself why you should use social media marketing strategies, the better question is, why wouldn’t you? Social media enables you to interact directly with your users, creating a personal connection with those who value your products and services. Social media can also be targeted to specific demographics, allowing you to hone in on members in your community who are a good fit for what you have to offer.

Local Sponsorships

You’ve seen company names on the back of youth sports jerseys and hanging in sports arenas, but have you ever wondered how they got there? By sponsoring events, organizations, and charity drives, small businesses can put their name in the public eye while doing good deeds in the community. In many cases, sponsorships are not overly expensive, creating a positive way to associate your name with something people will remember while giving back to those in need. Local professionals in your community will see your name where it matters most, which will build an audience of those who trust you.

Industry Events

Building a reputation in your community matters a lot, but so does building the expertise that will ensure you succeed in the long run. Participating in industry conferences and conventions will show your community that you are serious about your craft and that you strive to be the best of the best. Demonstrating your competence will go above and beyond your community as well, providing the early foundation for development into a national or global enterprise.

Targeting the local community can make a big difference to companies looking to build a network, increase sales and boost revenue. By employing marketing tactics designed to create a presence to the people around you, your business can create a loyal fan base of customers with easy access to your products and services. By using digital marketing techniques in conjunction with interaction with the community, your company has the potential to improve your presence, extend your reach and help you take advantage of positive growth.