Looking to give your year-end sales a boost this holiday season? Want to create a captivating, seasonal marketing campaign that’s both fun and effective?
Here’s seven simple ways to market your business this December:
Deck the Halls
Whether you have a retail outlet, an office space, or an industrial location, a little time and effort spent decorating your space can help make your business more noticeable, and more inviting. With just a few sprigs of evergreen branches, a couple strands of garland and some colorful LED lights, you can easily add a welcoming, festive vibe to your shop, office, or store.
Consider partnering with a local charity this year to create a campaign that benefits people in your community.
Contact your local toy bank, children’s hospital, or other non-profit group of your choice to discuss how your business can help. For example, you could run a promotion that gives customers a discount off a product or service in exchange for an unwrapped toy to be donated to a non-profit, or food items that can be given to a food bank.
Despite the wide-spread use of smart phones and other tech gadgets, many people still love to use a simple, old-fashioned calendar to keep track of their day-to-day appointments.
A customized calendar that’s branded with your business name and logo makes the perfect customer appreciation gift at this time of year and it’s a great way to keep your company front-and-center for your clients throughout the year.
Decorate Your Social Media Pages
If you maintain a Facebook, Twitter, or other social media accounts for your business, it’s easy to decorate your pages with holiday-themed backgrounds, fonts and photos. You can even update your pages with a new design each day to keep your audience engaged!
Offer Holiday Promotions
Regardless of what type of business you operate, chances are good that your customers and clients will expect to get a deal during the holiday season.
Consider offering a promotion on gift cards (such as buy a $100 card, get 10% off your next purchase), and look for ways to encourage your customers to come back to your business in the new year by creating time-limited deals that are good in the month of January.
Send Real Greeting Cards
Although ‘snail mail’ is on the decline, people still love to receive cards in their mailboxes – after all, a card is better than a bill!
If your company has a mailing list of loyal customers, why not take the time to mail out a personalized, hand-signed greeting card to each one? Sure, it can be a bit time-consuming, but with all the e-mails and digital marketing materials flooding consumers these days, a traditional, old-school holiday card is sure to make a positive impression on the recipient.
Host A Holiday Social
Everyone loves a great party, right?
This year, consider creating a holiday-themed open house as a thank-you to your neighbors, customers, and fellow business owners. Make sure to serve up lots of finger foods and non-alcoholic drinks, and if possible, source your supplies from another local business.
When it comes to making the most of the holiday season, it’s easy to make your business stand out with just a little bit of effort and some creative marketing efforts!
Enjoy your holidays, and have a safe and Happy New Year!