Confessions of an Online Fashion Scam

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By Jade Garcia, PR Coordinator

You’re browsing Facebook and see an ad on the side of the screen with the shoes you’ve had your eye on for a while. You glance at it because it’s just an ad. But then you do a double take because the website is selling it for a lot less than other retailers! You get so excited about the deal that you decide to put two pairs into your shopping cart and click the checkout button and enter your debit card to purchase them both.

The next day you check your email to see if your purchase has shipped, but you never received a confirmation email. Back on the website you find a phone number. When you try calling, it rings and leads you to a voicemail. Next you check your bank account to see if they charged you for the shoes. Instead there’s a random transaction from a company you have never heard of before. What’s going on?

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This is just a scenario of what could happen to you when you run into an online purchase scam.

Consumer Experience

A consumer reported to Better Business Bureau serving the Northwest that she experienced a similar scam on sportsfanatic.co.

“I first saw their posts on Facebook ads- which now I know that should’ve been a sign,” she said.

She adds that she went to the Sports Fanatic website and saw the BBB shield, but never clicked on it to see a review.

When a couple weeks passed with no confirmation email and no package arriving with her sweatshirt, she tried looking up their phone number. She didn’t see one on their website so she emailed support@sportsfanatic.co. When she never received a call or email back she looked at her bank account and noticed a fraudulent charge listed as Summit View LLC.

Luckily, this consumer reported the incident to the BBB Scam Tracker and her bank. Through her bank, she was able to get her money back and change bank accounts so this business couldn’t charge her again. By reporting this scam to Scam Tracker, she warns other consumers to look out for these online shopping scams.

 

To dodge these scams, BBB warns to look out for the following red flags:

Spot Look-alike Sellers

 Watch out for URLs that use the names of well-known brands along with extra words or letters. It’s easy for scammers to mimic a famous retailer’s website. Even the confirmation email can be deceiving and seem legitimate. Check out retailers at bbb.org before you shop.

Look for the BBB Seal.

Some websites are misusing the BBB seal. To check if a company is truly accredited click on the blue BBB torch icon and you should be redirected to bbb.org to view the company’s business review. If not, it’s likely a fake.

Advertisement on Social Media

Forty percent of the scams reported to BBB Northwest were advertised on social media or used it as a means of contact. Remember, anyone can create a Facebook, Instagram or Twitter account. Check to see if the social media accounts have links to websites to make sure the business is legitimate.

Security Settings.

If the site is secure there should be an “s” in “https://” and a lock icon in the address bar on the purchase or shopping cart page.

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Still not sure if the site is a scam or not? Before checking out and typing in a form of payment, make sure to follow these tips:

Unusual Forms of Payment.

Be wary of anyone who asks you to pay for purchases using prepaid debit cards, gift cards, wire transfers, third parties, etc. These payments cannot be traced and cannot be undone.

Declined Card at Purchase.

Multiple consumers have reported to BBB that when they make a purchase on the site, their card claims to be declined and within hours their cards are charged several times.

Be Wary of Signing Up for an Account.

Some websites require credit card information when creating an account. By creating an account and providing personal information, it may mean signing up for an unknown subscription, charge or for scammers to hack your card information.

To find out more about scams or to report one go to BBB Scam Tracker.

Top Five Marketing Mistakes You Need to Stop Making Now

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Written by guest blogger Corianne Burton, SEO Specialist with N2Q Consulting

“Make the customer number one.” “The customer is always right.” “Customer service is priority numero uno.”

These platitudes may seem tired, but they speak a long-known marketing truth. However, foundational marketing often makes the mistake of simply denying the fact that the customer comes first.

Thinking you know better than your audience, seeing consumers as numbers and not people, and failing to give customers their due attention are seemingly trite mantras from days of old… but they’ll come back to haunt you. If you become tone deaf to these truths, you’ll pay in lost traffic, missed prospects and opportunities, and even your loyal, long-time customers going a new direction. The good news is that you can still take back the success of your marketing campaigns. Just make sure to address these key foundational errors that many marketing firms make.

1. Thinking You Have All the Answers

…Or thinking that you need to have them. Marketing is tricky; it’s an ever-changing field of consumer attraction. While you may have great ideas, keeping current and creative requires humility. You must step back from all the good that you know (or, believe you should know) in order to listen. To learn. To ask questions.

Stop relying on the tried and not-so-true marketing methods. They only maintain the status quo and – as you can tell by our name – this is something we don’t like. To say no to the quo and move into the great beyond, you must listen to experts in the field, ask questions and get creative with marketing efforts that work well for your company and with its goals. If you need help, ask. After all, holding fast to the idea of being a jack-of-all-trades may hurt your endgame.

2. Believing One Size-Fits-All

Furthermore, making assumptions and following stock strategies reaps problems for campaigns and your client relationships. In other words, marketing proposed to “fit everyone” likely fits no one. Failing to listen to your audience or understand the goals of your company lead to lackluster marketing campaigns.

Focus on a segmented, targeted audience rather than a broad one. Taking into account the habits, triggers, interests, goals and hopes of prospects allows you to tailor your marketing to better meet their needs. Plus, matching these details to the goals, products and services of your company helps build relationships. This considerate attention leads to loyal customers.

3. Avoiding the Social Scene

You may desire to remain aloof from the crowd (whether digital or real world), but being antisocial in marketing efforts hurts your business. While social media proves vital to success (for those companies whose customers engage with it), half-hearted efforts produce full failures. Yes, nothing is better than a poorly run campaign.

To take advantage of social media, make sure you’re attending to Facebook or blog comments and questions. Build relationships rather than broadcasting or promoting yourself through these platforms. You’ll be rewarded by knowing more about your audience. The truth is consumers want to know that you see who they are beyond a mere notch in your sales belt.

4. Not Taking Advantage of Analytics

In the activity of a week, assessing the impact of marketing campaigns by “feel” proves difficult. Often this critical assessment gets set aside for lead chasing and advertising. Yet, marketing 101 teaches that tracking and measuring results is crucial for knowing what is working.

Fortunately, a host of analytics offer help in determining your return on investment. Google Analytics, social media analytics such as Facebook insights, and email campaign data give feedback to let you know where adjustments need to be made for greater success. Use the figures and switch up campaigns by concentrating your efforts on what works.

5. Failing to Draft a Strategy

Digital marketing and technology bring a flurry of business boosting options to your door step. It’s exciting! Unfortunately, these opportunities also prove overwhelming, even paralyzing to your marketing efforts. Or, if you eagerly jump in with both feet wherever you can, you run the risk of landing in the wrong place.

Marketing objectives and goals culminating in a strategy are vital. Identify where you want to go and the tactics on how to get there become clearer. Plus, assessing each marketing component to ensure it leads to the same destination proves easier. Your analytics will more accurately measure what you intend to when your direction is set.

The Wrap

Whether you go DIY or hire a creative agency to get your efforts flowing, addressing the details of your marketing campaign proves critical to your success. Your audience does come first. The customer really is numero uno.

Humble yourself to listen to your prospects, customers, industry experts and even your competition to adopt a marketing strategy which tailor fits your company and demographic. Engage with your audience to build loyal relationships. Be sure to use analytics to measure and adjust as needed.

Doing nothing out of fear or everything out of eagerness yields poor marketing results. Money and time are precious commodities poured into these efforts. Use them wisely by developing an intentional marketing campaign that avoids these top marketing mistakes.

To speak with a beyond the status quo marketing firm for help with any marketing efforts that overwhelm or allude you, reach out to N2Q today. We love to see you succeed.

 

Podcast: 7 Ways to Research a Business Before Hiring Them

In today’s BBB serving the Northwest podcast we discuss seven ways to research a business before hiring them. Listen below to learn how to avoid fake businesses looking to scam you out of your money.

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BBB Customer Reviews – Great for Businesses Too

Are you familiar with BBB customer reviews? They are not just for consumers; businesses can benefit from them too!

Customer Reviews Infographic for Blog

To learn more about customer reviews, go to http://go.bbb.org/akorww-review. Customer Reviews from a Brand You Trust!