A Facebook page is a must-have for any small business these days. Your customers and potential customers are as likely to look for you on Facebook as they are to seek out your own web page. Having a presence on Facebook allows you to build relationships with customers in a unique way.
Facebook makes it easy for businesses to get started on the platform. Let’s walk through what’s involved in setting up your own Facebook business page.
Setting Up Your Facebook Page
When you create a new business page on Facebook, start out by choosing the correct category. You can label yourself as a local business, a company or organization, a product or brand, an artist or public figure, another type of entertainment, or a cause or community organization.
Depending on the choice you make, Facebook asks you for more information. For example, if you say you’re a local business, you then provide information including your hours of operation and parking locations.
You also need to provide your company’s name. If you’re commonly known by more than one name (“Howie’s Bar and Grill” vs. “Howie’s,” for instance), decide how you want to appear on Facebook. It’s possible to change your name once you’ve published your Facebook page, but it’s far from simple to do.
Facebook then walks you through a template to get all the information needed for your page. Be ready with a compelling description of your business and a link to your website. You also need a profile picture, which might be your logo, and a cover photo that exemplifies your business.
Add any admins to the page to help you edit and manage it. Don’t choose admins on a whim, as any admin has full control over the page. You don’t want to add someone who might later decide to lock you out of the page.
You can also add a call-to-action button to your Facebook Page. This button lets your visitors take a simple action just by clicking. You might want to use this button to link to your e-commerce website or to place a phone call to your store.
Facebook makes it easy to handle all these steps through its interface. If you prefer, you can also customize your Facebook page. If you have the tech skills, you can use iframes to build a custom page, or you can opt for a third-party app like Pagemodo.
Publishing Your Page
Once your page is designed, it’s tempting to publish it right away. Hold off, though! Keep your profile private until your page is truly ready for the grand unveiling.
Now is the time to add content to your page. Use a variety of types of posts as you populate your page. Add text status updates to point out deals and exciting news. Captioned links are helpful to get visitors over to your website or e-commerce page. Many Facebook users are captivated by photo or video content, so start creating and adding visuals to your page. If you’re planning a big sale or a special event at your store, add it as an event to Facebook so users can click to say whether they’re attending.
If you have big announcements to make, pin them to the top of your Facebook page so any visitor sees them first. If you already have a blog tied to your business, use the Networked Blogs app to link your blog to your Facebook page. This app will republish any of your blog posts to your Facebook page, making it easy for your fans and customers to gather in one spot to see what you’re thinking.
Turn on Facebook Messaging so your customers can contact you directly via Facebook. This easy customer service connection lets your customers and potential customers know that you’re listening to them and helps build rapport with your brand.
Once you have enough content on your page to make your business look well-established and to give a casual visitor something appealing to scroll through, you’re ready to publish your page. As soon as you set your page to Public, start inviting people you know on Facebook to Like the page. This drives activity toward your page.
As you move forward with your Facebook business page, you can continue to post intriguing content that attracts more visitors and turns them into customers.