How Businesses Can Utilize Twitter Polls

Twitter welcome screen

Businesses are using social media to gain exposure and convert interactions into sales. This can often be challenging, but the tools on social media help to make it easier to figure out how to keep clients and customers engaged. One extremely effective tool is the Twitter poll.

Since Twitter’s inception, the website known for short tidbits of information has been updated in some significant ways. Twitter polls are one of the biggest updates business owners can use to drum up interest in their company.

Here are a few possibilities for how your business can utilize Twitter polls:

Find Out What Clients Want or Need

No matter what type of business you own, your main goal is to meet the clients’ needs and unfortunately, those can change often. The easiest way to keep up with the current needs and wants of potential customers is by simply asking what they need most. This will give you the information you need to tailor your advertising and improve on the programs, services, or products you offer.

For example, a plumbing business might create a Twitter poll asking what plumbing problem seems the most concerning. The options might include a broken hot water heater, a busted pipe, or a clogged toilet. Another example would be if a toy company asked what kinds of toys kids want for an upcoming holiday.

Bring the Human Touch to Your Company

You don’t have to stick to polls that only target your business. You can add humorous polls or polls that are about current events. These polls show potential clients that you care about more than just the services or goods you provide. They add the human touch to your business. However, if you opt to do polls on current events, be careful to avoid topics that might provoke negative reactions.

When you add this human touch to your company, you are also opening your company up to more people. Be sure to add hashtags in the introductory text of the poll so anyone who searches those tags has a better chance of finding your poll.

Let Customers Play a Role in the Company

A Twitter poll can make your customers feel like they are an important part of your business. Consider asking people what they think your upcoming discount of the month should be or gauge their opinion on a certain product.

If the Twitter poll is asking the voters to choose something, make sure you have options you can provide. For example, don’t include a free trip to France as a promotional contest prize if your company isn’t prepared to cover the costs of the trip.

Using Twitter Polls is Easy

It doesn’t take a lot of time to set up a Twitter poll, which makes them a great option for busy business owners. After you choose a question and answers, all you have to do is select how long you want the poll to run, which can range anywhere from a few minutes to seven days. Once the poll goes live, be prepared to interact with respondents if they comment or retweet the poll.

Overall, you should use Twitter polls and other social media avenues as a way to interact on a personal level with the clients and customers your serve.