How to Boost Your Search Engine Ranking Using Schema Markup

Writing code

When it comes to enhancing your business’s online exposure and boosting its credibility with potential customers, schema markups are something you can use to promote your business. Schema markup is one of the latest SEO features that can guide search engines to effectively showcase your business and relative information about it in search engine page results. Though it is still one of the least-used SEO tricks of the trade, owing to its relative newness, schema markup is proving extremely beneficial to the businesses that employ it. Once you understand the ins and outs of this SEO feature, you’ll be persuaded to include it on your business website too.

What Exactly Is Schema Markup?

Put simply, schema markup is code. It’s a type of code that boosts your website’s SEO and allows your site to be more visible to potential customers or clients. The beauty of schema is that its code explains to search engines what your data actually means and not simply what it says. That small difference can lead to big results when it comes to search engine page rankings. When you employ schema markup, a search engine can better “understand” what important individual elements on your page are and can promote them accordingly.

In addition, when searchers are scrolling through their search results, your website will appear far more attractive, which can spell increased traffic to your site. The goal for schema markups are to make your business rank better, look better to viewers, and do better in search engine page results. Also, remember that you can use schema markup to highlight a myriad of content types such as products, articles, local business information, software applications, events, and more.

How Can Schema Markups Affect Search Engine Rankings?

Since schema markups are used to point out relevant features of your website like an image or location, they’ll appear in search results as an attractive package of information. By providing relevant information to search engines and information you want to stand out, you can more effectively promote your brand and business. The goal is to stand out well in search pages in order to encourage searchers to click on your business link and explore your website. With schema markups, traffic is likely to increase and with increased traffic, you’re apt to see an increase in business too.

How to Add Schema Markups on Your Website

Because businesses that use Schema seem to be a step ahead of their competition, there’s every reason to get these features for your website and begin to experiment with them. You can implement schema markups on your website by visiting Google’s Structured Data Markup Helper. The tool will help you add schema to your website via its easy-to-use worksheet. For instance, you’ll need to select a data type like local businesses or articles. Then you can paste in the URL for the page you want to markup. If you’re using HTML, you can easily paste that in too.

After pasting in your URL, the tool will then allow you to begin the tagging process. The tool pulls up your webpage on one side of its screen and a list of data items on the other. You simply highlight the elements that you want to apply schema markup to. After you complete the tagging process, you’ll want to click on the button: create HTML. The tool will then provide you with an HTML view of your page with the microdata you just created included. Finally, you can add the schema markup to your webpage by pasting in the highlighted snippets of schema markup into the appropriate spaces of your code.

There are other options for adding schema markup to your website, but the Google tool makes it quite simple. Regardless of how you get schema markup to your business website, you’ll definitely want to make plans to do it soon. As more businesses begin to understand the great functionality of this feature, schema markups will become a matter of course for savvy webmasters. The sooner your business employs them, the sooner it can stand out from the pack in those search results—and that can spell terrific benefits for your business, benefits that you definitely don’t want to ignore.