Promoting your business online is the single most important type of marketing you need to do even if you don’t sell services through the internet. Today’s consumer turns to the web to find the information they need long before venturing out into the community. But, being present online isn’t always easy to do. How can you ensure your business is in front of those consumers looking for the information, products or services they need? Google Maps is one of the solutions available to you. Keep reading to find out how it works and how Better Business Bureau serving the Northwest can help you get started!
How Can Google Maps Help Promote Your Business?
Google Maps has used various forms of advertisement over the years on its service, but now that more people are turning to mobile to get the information they need – right on the road – it’s becoming more important than ever. The latest generation of tools for local search ads promises to create more branded and customized experiences for those using the Google Maps application. This new design aims to connect the one-third of mobile searches that Google says now have a local focus with those businesses that can meet their needs. The company also noted in its recent summit that local searches by users are growing at a rate that’s 50 percent faster than general mobile searches overall. That shows you the true value of properly using Google Maps.
What Are Promoted Pins and Locations?
The company’s new tool features something called promoted pins and promoted locations. When a person uses Google Maps to search for something local, they will see pin marks on their map with the brand logo displayed on it. For example, the user might see a pin along their route for a restaurant that features the logo of that location.
In addition to this, local pages will provide additional support including more features and the ability for marketers to customize more fully. Retailers can include things like inventory information or promotions, for example. Clearly, the right promotion could help to drive a significant amount of traffic right to your business – people that are already passing by and are interested in what you are selling.
How Can You Set Up and Use Google Pins?
As a business owner, it’s important to embrace this new opportunity and it may be easier to do this than you realize. The good news is that it is rather simple to set up Google Maps to automatically display your information.
If you haven’t started yet, be sure to create a Google listing for your company. Then, use the Google Maps page to help you set up your promoted pins and locations.
If you’re an Accredited Business, the BBB Programs Department can get you setup right away. We will even take care of the creative designs at no extra cost! Call 866-459-5222 or email firstname.lastname@example.org for more information.
To handle it on your own, you’ll need to enable location extensions on your AdWords account and then update your Google My Business listing so that it allows for this. You can then use location targeting and bid by location based on what you’re looking for in reaching your audience. In addition to this, you’ll need to setup and manage your keywords. Your keyword selection should match the product or service you offer along with your geographic area. Proper local keyword selection is essential.
Your ads will appear on both the mobile and desktop versions of the mapping too. And, on the mobile device, it will also add a “Call” and “Directions” button to make it easier for customers to find you.
Google’s charge for this type of marketing depends on a variety of factors but they use a standard cost-per-click method. This includes three types of clicks:
- Get location detail clicks
- Mobile clicks-to-call
- Get direction clicks
Google Maps is one of the many tools you have for properly marketing your business online. Imagine your customer, driving down the highway looking for a place to stop for the night. If your company’s logo shows up, they are more likely to make the turn into your driveway. This is a rather simple and highly effective way to grab and hold your audience while also engaging your most likely customers in real time.