Four Reasons Your Business Should Take Part in a Trade Show

Trade Show Tips 1

Trade shows are a great way for customers to find the right business to handle their home repairs or remodeling projects. While they offer a lot for the shopper, what exactly does the shopkeeper get out of it? For many, they get customers, exposure and advice.

If you are afraid your business might get lost in the sea of booths and exhibits, Better Business Bureau serving the Northwest offers you the following reasons why you should consider attending one as soon as possible:

Generate Leads.

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This is your chance to meet customers in-person. Forget relying on a fancy webpage or catchy commercial jingle —you’ll be able to give your sales pitch face-to-face and create a relationship with a person before they even step foot in your store. In fact, if you attend the right type of show you could be seen by thousands of consumers in just one day. *Pro-tip: Set up your booth so your logo is clearly visible and hand out a business card to everyone who stops by, even if all they want is a piece of candy!

Get inspired. 

Trade Show Tips 3

See what similar companies are doing. Are they using new technology or offering extended services? You might walk away with a few good ideas to help grow your business. *Pro-tip: Take some time to step away from your booth and talk to other vendors. Talk shop and you may build a business-to-business relationship that can be beneficial to your bottom line. 

Be in the know. 

Trade Show Tips 4

Some trade shows offer presentations from special speakers, workshops and even after hours networking events. It’s a great way to expand your knowledge while meeting new people in the industry. *Pro-tip: Be a trade show sponsor and your company logo will have prominence over other businesses. 

Get in the guide, get in their mind

Trade Show Tips 5

Many Trade Shows offer guidebooks and maps for visitors. Even if visitors don’t end up hiring a contractor, they’re likely to keep the guide and refer back to it when they are finally ready to make a decision. *Pro-tip: Stand out from the crowd by displaying your BBB Accredited Business Seal. Let shoppers know they can trust you the instant they meet you.

Live in the Portland area? The Portland Fall Home & Garden Show is set to run from Oct. 6 – 9, at the Portland Expo Center. If you want to get your company listed in the guide book, contact the BBB Programs department at 866-459-5222 or email them at programs@thebbb.org. Advertisement space and art must be reserved by Sept. 15, 2016.

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