How to Turn Marketing Data into Actionable Results

Online marketing concept

If you’re trying to turn your analysis into actionable items, we have a few tips that can help to get you started so you can focus on the analysis that matters.

Marketers all over the world are looking for keys to success to help them strategize how to get their Google search data optimized for increased traffic. If you look at the various types of analytical data that can help fine-tune the particular strategies that you’re working on, it can be time intensive. With different types of tools and resources to increase your marketing’s effectiveness, there are also different case studies and different ways that can help you to strategize how to optimize your landing pages, social media management, and so forth.

While a lot of the data analysis and market studies are great, if you’re looking for effective ways to help cross-channel your marketing campaigns, there’s a true road map for success that can help you to build your business and to give you a better presence online as well as to maximize your web traffic.

Getting from point A to point B

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When you look at your website, your business and how you want to get customers drawn to your pages, it’s like having a road map that’s going to guide you from one direction to another. Tapping into your ad campaigns and creating a strategy along with your Google analytics can help to ensure your business strategies will flow in a direction that’s the most effective for increased sales.

There are also key considerations in terms of how much you set in your budget, your finances, the status of your business, i.e., new, successfully scaling, and even how your customers view your products and services.

Because customers are online now more than ever, you want to ensure your online presence is not only going to set you up strategically with Google, but also effectively help you with mobile devices. This ensures that customers can access your business no matter what device they are using.

Descriptive analytics

When you look at your business, you may want to think about what you’ve done in the past that has strategically worked before starting new campaigns and exploring analytics. If you’re a new business, a great way to learn business is to look at a competitor to see what’s working on their landing pages, the various social media tools they’re using and how they reach their customers.

Consider tapping into a website that can help you to view your competitors’ web pages to better understand the various links and data points that they’re using and this may help you to translate this into your own pages to build your analytical data. Because filter analytics can help turn the data that you have into actionable items, this will give you more meaningful results and increased insight.

Action item: Make sure when you set up your Google analytics page so that you’re also looking at it from a marketing perspective. Also look for things like negative keywords and other areas that can help you to better filter your ad campaigns. Crunch Base can help. Check it out here…

Cross-channel insight data and attributions

Another way you can effectively build up various customers’ accounts is to use social media across all different channels. Consider using websites that will link all of your messages, blasts and blogs at once so you don’t have to keep posting the same messages again and again across Facebook, Twitter, Google+ and Instagram.

Targeting customers strategically

As you look at your analytics, keep an eye out for the various points where you’re building your customers and what they’re responding to so that way you know how to maintain that momentum. If you see them drawn to one particular ad, mirror the ad. If it’s a landing page, mirror that.

Actionable item: Look at your competitors’ sites to see how their ads are set up and note which are getting the most attention so you can build your ads in a similar format. You may even want to factor in guest speakers for your particular website to get more focus on your landing pages.

Predicting demand

To better understand what your customers need, you have to be a customer. That means you need to see it from their perspective and understand what your competitor is giving them that you are not. Sign up for competitors account to see how their email subscription is set up and what they send customers. Buy a product from them so that way you can better understand the benefits of being under that competitor as well as how you need to make changes on your own site.

Filter out the noise

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Another area that you may want to target and strategize is how to build a better customer base and not just get tweets out there that no one’s really responding to. An effective response is one that’s going to elicit a customer coming to your website and your pages and making a purchase.

If you simply send a tweet about Mother’s Day or nationally televised sporting event, while it may draw a response, that’s not necessarily going to lead to increased revenue. Quantifind discovered that with online stores, where social media has a strong presence, only about 20 percent of the ads will actually correlate into future sales.

Actionable item: Make sure that you’re looking at that 20 percent because that’s the main point that you want to consider. Strategize effective ads, don’t waste space, and minimize random tweets and emails to help get customers to your landing pages and make that sale. Check out sites like HootSuite that can help you with effective ad campaigns.

Other Findings

It is important to understand your data but don’t over exhaust yourself.

Check out that great ad – and mirror it: Sometimes people shop at a particular site or store because they have a great ad or color scheme that they like, so it may not be their campaign or key words per se. Also, ask other people what they are looking for when they shop and that’s it relates to your particular type of business and who they use and recommend because you really need to get better at a better feel for your customers.

Don’t abandon them: Next, don’t ignore the abandoned cart information that you have on your pages because when you look at the data for this, each person who has an abandoned cart should be getting the subsequent emails that follow up. These are still potential customers so don’t abandon them.

Give them a voice: You also want to make sure you’re not just focusing all on data. People want a voice they can identify with. Having a personal approach when you send a blog message or sending a note from the owner can sometimes lead to more increase sales as opposed to just random ads that will just generate likes, shares and hits.

Key Takeaways

The takeaway from this is that the more data that is online, the more you have to filter through. You want your ads to be effective and you also want actionable items that are going to drive traffic to your pages and increase your sales. Look for areas like your correlations to the various KPIs and different types of visuals that people are drawn to as a way to better understand how you can keep customers happy. Then look at your competitors’ pages to help you get an idea of what they’re doing with their ads as this can help lead to increased sales in the future from your effective ad placement to help turn all that analysis into actionable items – and increased sales.

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