Utilizing partnerships to grow your business

I refuse to think about Fall. Say what you will, but I’ve been loving the weather this summer and am not ready to be writing an article about a fall sport. However, if I have to be completely honest, I am pretty excited about the start of 2015-2016 Portland Trail Blazers season.

“Are you crazy? Haven’t you heard about all the players we’ve lost?” Yes I have. And I’ve mourned. But you see, my excitement stems from another reason: Better Business Bureau is a proud sponsor of the team and win or lose, our partnership is one that I can only describe as a success.

BBB and the Blazers entered into a partnership last year sharing a common interest in educating, community support and consumer protection. One of the major highlights happened in the spring when we awarded a high school student a $10,000 scholarship check in front of 20,000 cheering fans during the Blazers halftime show. It was a huge moment for this young man, BBB and the Blazers because it reinforced the commitment that both organizations made to improve the lives of young consumers.

Like the Blazers, BBB strives to stay relevant—which has been increasingly difficult in today’s digital world. Our partnership put BBB back into the mix. Last season, the Blazers connected BBB with 950,000 fans across the Northwest. With the support of our Accredited Business partners, BBB’s brand and mission was showcased in front of fans during every home game, in the community, at an exclusive watch party, during the first-ever Blazers/BBB Business Summit at the Moda Center and the playoffs.

So as you think about new and creative ways to grow your business, expand your brand and reach new markets, consider partnerships. Reach out to other companies that share the same mission as you and see how you could pool your resources into a mutually beneficial relationship. Two is definitely better than one and at times it has exponential results.

If you’re a BBB Accredited Business and want to join our partnership with the Blazers, it’s not too late. Shoot me an email if you’re interested in learning more. We’d be happy to have you join our team. Go Blazers!

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