#BBBinRipCity: Why the Trail Blazers/BBB Partnership Works

bbb_trailblazers_sponsor_headerIt’s game time! As the Portland Trail Blazers enter the NBA playoffs as a No. 4 seed, capping off what has been an exhilarating 2015 season, many wonder just how far they will go. But for Better Business Bureau, who is a proud sponsor of the Blazers, it can’t get much better than this.

BBB and the Blazers entered into a partnership last year sharing a common interest in educating, community support and consumer protection. And with the help of BBB’s Accredited Businesses, the Blazer/BBB partnership has come to fruition.

So, was it worth it?

You better believe it.

Spencer Mitton with his $10,000 scholarship check from BBB Foundation.
Spencer Mitton with his $10,000 scholarship check from BBB Foundation in March 2015.

I was in awe last month when I watched 18-year-old Spencer Mitton of Anchorage, Alaska, accept a $10,000 scholarship check from BBB CEO Tyler Andrew in front of 20,000 cheering fans during the Portland Trail Blazers halftime show. It was a huge moment for this young man, BBB and the Blazers because it reinforced the commitment that both organizations made to improve the lives of young consumers.

Like the Blazers, BBB strives to stay relevant—which has been increasingly difficult in today’s digital world. A partnership with the Blazers put BBB back into the mix.

During the 2014-15 season, the Blazers partnership connected BBB with 950,000 fans across the Northwest. With the support of our Accredited Business partners, BBB’s brand and mission was showcased in front of fans during every home game, in the community, at an exclusive watch party, during the first-ever Blazers/BBB Business Summit at the Moda Center and now in the playoffs.

This is a partnership that works—for everyone.

BBB staff with Jerome Kersey and Blaze the Trail Cat at BBB Secure Your ID Day in October 2014.
BBB staff with Jerome Kersey and Blaze the Trail Cat at BBB Secure Your ID Day in October 2014.

“We have already had the pleasure of working successfully with BBB,” said Steve Scott, Trail Blazers Vice President of Corporate Partnerships Marketing & Sales. “Based on our experience with BBB during Secure Your ID Day, we know this partnership will provide security to many deserving members of our community.”

Now with the NBA playoffs in motion, BBB and our participating Accredited Businesses have an even bigger opportunity to leave our mark. As thousands of fans pile into the Moda Center, they’ll see BBB’s seal on the LED board, hear about our mission over the radio and read about us in the Rip City Magazine. This connection drives trust and connects consumers with an added resource to help improve their lives.

Just ask Spencer Mitton, who created this 90-second video about BBB:

His video entry on how BBB protects people from identity theft earned him a scholarship to BYU so he could pursue a career in engineering.

So the next time you’re at a Blazers game, or when you’re watching them on TV during the playoffs, look for the seal and be reassured that the Blazers/BBB partnership is not only working, but making a difference to the people we serve.

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