Red Bull Loses $13 Million in False Advertising Settlement

According to a lawsuit, RedBull’s “advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”

BBB gives high priority to truth in advertising—we believe consumers should be able to accept ads at face value to use as part of their buying decisions. We challenge misleading or deceptive ads based on national guidelines (see go.bbb.org/akorww-advertising). Our goal is to foster honest advertising and self-regulation in the marketplace.

Watch Your Buck | Blog for BBB serving the Heart of Texas

ID-100249810“Red Bull Gives you wings….” Not so much, according to the courts. Energy drink company Red Bull GmbH has agreed to pay out more than $13 million to settle a class action lawsuit that alleges false advertising. The settlement includes millions of individuals who have purchased Red Bull energy drinks over the last 10 years.

Consumers who purchased one or more Red Bull energy drinks between Jan. 1, 2002 and Oct. 3, 2014 are entitled to a $10 cash refund or $15 worth of Red Bull products (shipping costs will be covered by the company). If you, or someone you know, have purchased a Red Bull energy drink over the last 10 years, please visit the attached link to file your claim: http://energydrinksettlement.com/claim. Proof of purchase is not required. The claim form deadline is March 2, 2015.

NOTE: The site to file a claim seems to have gone down, likely…

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